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RPCRA Launches New Consumer Campaign

We are thrilled to unveil our new consumer ad campaign. There's never been a more vital time than now to reach consumers and showcase the value that REALTORS® bring to the table. So we partnered with our neighbors to the east, the Broward, Palm Beaches & St. Lucie Realtors®, and adopted the “Only a REALTOR®” campaign.   

Our new commercial emphasizes the selling side, focusing on empty nesters. This 30-second spot, titled “Box of Memories,” hits home with so many residents in Southwest Florida during those transitional years in their lives. It pulls on the consumer's heartstrings and triggers a personal and emotional connection.

Watch Box of Memories

Reinforcing the REALTOR® brand in Southwest Florida

Our mission with the consumer campaign is to reinforce the message in our communities that REALTORS® are professional, ethical, and competitively driven for their clients. 

It’s essential to communicate the role of a REALTOR®, reminding consumers that by using a REALTOR®, they have a professional who can offer experience, transparency, choice, and efficiency through independent, local broker marketplaces.

Key Messages & Talking Points

Frequently asked questions

  • The ads will be visible on many platforms, such as Connected Television, YouTube, Google Paid Search, Digital Programmatic Ads on consumer-friendly websites, and through Paid Social Media Channels.

  • The commercial “Box of Memories” will launch in the Southwest Florida area on February 19th.

  • The consumer campaign is a prospecting campaign, and success will be measured by metrics of impressions, click-through rates, and overall engagement.

  • Yes, we have talking points for our members and leaders. We encourage our membership to help tell our story with one unified voice. You can access talking points here.

  • We encourage RPCRA members to take pride in the campaign. Let us know your thoughts, and share the commercial and digital ads on social media.