Help tell our story

We need your help to create a movement and tell our story! There has never been more an important time to convey the essential role of a REALTOR®.

The Royal Palm Coast Realtor® Association has adopted the award-winning “Only a REALTOR®” campaign and partnered with the Broward, Palm Beaches & St. Lucie Realtors®. Together, we believe we can multiply our efforts and reach consumers across the state, portraying the value and professionalism of a REALTOR®.

Key Messages & Talking Points

For Association Leadership and REALTORS® to Peers

  • Our mission is to help consumers understand the essential value and role of REALTORS®.

    The Royal Palm Coast Realtor® Association is committed to reinforcing the role of REALTORS® as personal, local resources and trusted advisors.

    The campaign launched on February 12th and emphasizes the critical differentiators and value of REALTORS®.

  • The campaign can be seen on major networks like HGTV and Bravo, Connected TV, Streaming video apps like YouTube, and through Paid Social/Digital Media Ads.

    The campaign’s call to action is to drive visitation to RPCRA.onlyarealtor.com, which was created specifically to engage and educate consumers.

  • We need multiple platforms to tell our story, and it will take the collective influence of REALTORS® nationwide.

    The power of the campaign will be amplified when we create a national movement to ensure people understand the essential role of REALTORS®.

    We are stronger together than as individuals in this effort to make sure our industry continues to be viable and thriving.

    The Only a REALTOR® campaign is a long-term investment in our future.

    You can help by using the following key messages and talking points at every interaction with consumers and media to join the movement

For REALTORS® to Consumers and Media

  • REALTORS® work as a collective of professionals who provide essential services, including the specific knowledge and expertise to best serve homebuyers and sellers.

    Each transaction is a unique consumer experience that REALTORS® navigate with different levels of support, complexity, and expertise.

    REALTORS® have access to the most robust data – our Multiple Listing Service, better known as MLS – that provides real-time listings, allowing REALTORS® to compile specific searches based on a buyer’s wish list.

    REALTORS® are mostly small business owners who ensure buyers and sellers experience the greatest transparency, choice, and efficiency through independent, local broker marketplaces.

    REALTORS® are responsible for thousands of real estate transactions a year while keeping up to date with the latest trends, laws, and regulations specific to the local communities we serve.

    REALTORS® serve as your personal resource to the communities where we live, work, and play, providing local expertise on amenities, neighborhoods, schools, and so much more.

  • REALTORS® provide dedication and are invested in their clients’ future.

    REALTORS® actively work to build strong communities for consumers who become their neighbors.

  • REALTORS® serve as trusted advisors to consumers to both protect them and understand their unique needs during the home buying and/or selling process.

    REALTORS® follow a Code of Ethics that ensures we demonstrate integrity, transparency, and fairness.

    REALTORS® are held to a higher standard of responsibility, accountability, and professionalism.